For established life insurance sales teams

Life Insurance Leads From Funnels We Control.

Consumer-submitted life insurance leads with useful context for your agents, delivered in real time. We never resell your leads.

50 leads$40 each$2,000 flat
Apply for the 50-Lead Pilot

Built for teams with 3+ active licensed agents. No credit card required to apply.

SAMPLE LEAD
Life Insurance
WHY IT MATTERS

Hover or tap a field to see how it helps your agent on the first call.

Phone & email captured
Sample display based on fields collected through our acquisition process. Identifying information removed or altered.
What your agent receives

Know what you're calling about before you dial.

Your team gets more than a name and phone number. Depending on campaign configuration, each lead can include consumer-submitted information that helps your agent understand who they're calling and why they're looking for coverage.

Your agents get context for the conversation, not anonymous contact data with no idea why the consumer submitted.

The process

We generate the demand. Your team works the lead.

  1. STEP 1
    ACQUISITION

    Consumer Acquisition

    We run life-insurance-specific acquisition through consumer-facing properties and funnels we control.

  2. STEP 2
    SUBMISSION

    Consumer Submission

    Consumers answer life-insurance-related questions and submit their own contact information.

  3. STEP 3
    VALIDATION + MATCHING

    Validation & Matching

    We apply our contact validation process and match leads against the agreed geography and campaign criteria.

  4. STEP 4
    YOUR SALES TEAM

    Real-Time Delivery

    Matching leads are routed directly to your agency so your team can begin follow-up quickly.

We aren't buying anonymous lead lists and reselling them to you. We control the acquisition process that generates the lead.

Why Lambda Leads

Built on 6+ years of advertising and performance marketing experience.

I'm Ali, founder of Lambda Leads. I've spent more than six years working across advertising and performance marketing, including time at Meta as a Business Engineer working with top-spending advertisers.

Today, I'm applying that same measurement-first approach to life insurance acquisition: generate demand, understand what happens downstream, and continuously improve the acquisition process based on real outcomes.

The goal isn't more form fills. It's more leads your sales team can actually work.

Ali, founder of Lambda Leads
Ali
Founder, Lambda Leads
  • Former Meta Business Engineer
  • 6+ years in advertising & marketing
  • Worked with top-spending advertisers

Brands I've worked with across my career

HBO MaxPeacockShake ShackWarner Bros. DiscoveryCheckersThe Weather ChannelMotorTrendTropical Smoothie CafeDenny's
The 50-lead pilot

Start with 50.

One straightforward pilot designed to give your team enough volume to evaluate the source.

50 Life Insurance Leads
$2,000total
$40 per lead
No setup fee
No monthly retainer
No long-term commitment
INCLUDES
  • Real-time delivery
  • Geographic targeting
  • Consumer context
  • Never resold by Lambda
  • Lead Integrity Guarantee
  • Pilot Protection
Apply for the 50-Lead Pilot

Additional volume can be discussed after the initial pilot.

No recycled inventory

Once we send you a lead, we don't sell it again.

When Lambda delivers a lead to your agency, we do not later sell that same Lambda lead to another agency as fresh, shared, aged, or recycled inventory.

IF A LEAD IS SHARED OR RESOLD
  1. Consumer submits a life insurance inquiry
  2. Your agency
    Real-time
    Sold
  3. Agency B
    Real-time
    Also sold
  4. Agency C
    Days later
    Resold as aged
  5. Agency D
    Weeks later
    Resold as recycled
One consumer. Sold again and again.
WITH LAMBDA
  1. Consumer submits a life insurance inquiry
  2. Your agency
    Real-time
    Delivered
  3. Agency B
    Real-time
    Not shared
  4. Agency C
    Days later
    Not resold
  5. Agency D
    Weeks later
    Not resold
Delivered once. Never resold by Lambda.

This applies to Lambda's delivery of the lead. Consumers may independently interact with other insurance companies outside of Lambda.

A good fit

Built for teams that can work new leads quickly.

The pilot is designed for established life insurance agencies with the sales capacity and follow-up process to properly work real-time internet leads.

  • 3+ active licensed agents
  • Licensed across multiple states
  • Experience working internet leads
  • Able to attempt first contact within 5 minutes
See If Your Team Is a Fit
Our guarantees

Clear protection for your pilot.

We stand behind the quality of what we deliver. We don't guarantee policy sales, underwriting, revenue, or commissions.

Lead Integrity Guarantee

If a lead fails one of our objective delivery standards, we'll replace it 1-for-1.

REPLACEMENT CRITERIA
  • Invalid or non-working phone
  • Lambda duplicate
  • Outside agreed geography
  • Outside explicitly agreed campaign criteria

Pilot Protection

Work all 50 by our follow-up standard and generate zero submitted applications? We'll add 10 more leads at no charge.

HOW IT WORKS
  1. 1Work all 50 leads by the agreed follow-up standard
  2. 2Generate zero submitted applications
  3. 3Receive 10 more leads at no charge
See the full requirements →
FAQ

Questions agencies ask before applying

Life insurance is a regulated industry. Lambda Leads generates consumer inquiries and routes them to approved insurance providers. Providers are responsible for their own licensing, disclosures, outreach, sales process, and compliance with all applicable laws, regulations, and carrier requirements. Lambda Leads does not sell insurance, provide insurance advice, or underwrite policies.

50-Lead Agency Pilot

Put the next 50 in front of your team.

If you have 3+ active licensed agents, multi-state coverage, and a team that can work new leads quickly, apply for the 50-lead pilot.

50 leads$40 each$2,000 flat
Apply for the 50-Lead Pilot
No credit card required to apply.